The Psychology of Engagement: An Approach for Research and Design for Lasting Behavior Change
TimeTuesday, April 1312:30pm - 1:30pm EDT
DescriptionIn this talk Amy will provide an overview of Behavioral Change Design, and discuss how including behavior science frameworks in research can ultimately increase design efficacy by engaging people.
In this talk, you will learn how to incorporate COM-B and Self Determination Theory into research, including how to investigate capabilities, opportunities, and motivations in relation to target behavior, to identify COM-B themes in data and connect them to design recommendations. The COM-B framework is an intuitive tool that provides an evidence base for designs that actually work.
The COM-B model of behavior change connects three broad categories of antecedents to behaviors: Capabilities, opportunities, and motivation. The COM-B framework considers both factors internal to the person as well as the environments in which they operate, so it lends itself well to many types of design. COM-B helps to reveal not just what people are doing, but why they do it, which then makes it possible to design interventions targeted at the true drivers of behavior.