Cynthia Rando is the Founder/CEO of Sophic Synergistics, LLC, a consulting firm that is focused on optimizing human performance and experience in any environment, Building Better Businesses by Design.TM. Cynthia, introduced the SOPHIC Conceptual model to the field, a model that utilizes human centered design as a business model and profitable strategy.

She has spent 17+ years in the field of Human Centered Design including 12 years at NASA’s Johnson Space Center in Houston, TX. During this time, she provided extensive leadership to the organization addressing several critical areas in Human Factors and Human Centered design including: user interface design, ergonomics, safety and risk mitigation strategies, usability and user experience, accident investigation and root cause analysis activities. Additionally, she was instrumental in implementing several culture change initiatives and innovative solutions for the agency including: the U.S. Governments’ first use of crowdsourcing as a disruptive business model and the development of the Center of Excellence for Collaborative Innovation and the NASA Human Health and Performance Center.

Cynthia is a Certified Human Factors Professional and the Vice President of the Board of Certification in Professional Ergonomics. She received her B.S. and M.S. in Human Factors Engineering from Clemson University and an MBA from Northeastern University. She has served as an associate professor at University of Houston-Clear Lake providing instruction in Human Factors and Ergonomics course material. Currently, she provides Human Centered Design/Human Factors consultation to the Texas Medical Center Innovation Incubator’s medical device startup cohorts and The Ion and Station Houston. She also serves on the board of advisors to ORintel for Human Factors and Ergonomics.