Ingrid Melvær Paulin is the Director of Behavioral Insights at Rally Health, a consumer-centric digital health company that makes it easy for individuals to take charge of their health and collaborates with health plans, health care providers, and employers to engage consumers. Prior to Rally, she was a senior behavioral researcher at the Center for Advanced Hindsight and Irrational Labs at Duke University. Ingrid has also been a research advisor at the Perception Institute, a visiting scholar at the Haas School of Business at UC Berkeley, a behavioral science research associate at the UK Design Council, and a postgraduate teaching assistant and seminar leader at University College London. Ingrid holds a Master’s degree in social cognition from University College London and a Bachelor’s degree in psychology and political science from UC Berkeley and the University of Tromsø. In October 2020, Ingrid was named one of 10 Behavioral Scientists you should know in Forbes Magazine.