Sami Durrani leads the Human Factors team at Eli Lilly and Company. Sami received his Ph.D. in Human Factors from the University of Central Florida in 2009. He also holds an M.S. in Industrial Engineering with a focus on systems engineering and a B.S. in Mechanical Engineering. Sami has conducted human factors research in the medical, emergency responder, transportation, and simulation training domains. He has extensive experience conducting user research, usability testing, and ergonomic analysis. Sami teaches graduate and undergraduate classes at Tufts University.