Astrid Chow is a Lead Product Designer and Strategist building the UX Design and User Research practice at a healthcare startup in addiction medicine. She brings a passion for healthcare design experience from prior roles at Aetna/CVS and IBM Watson Health, where she led design on products and services related to AI, blockchain, and healthcare. Astrid emphasizes data-driven design: incorporating principles of behavior change to activate healthy behaviors and leveraging social determinants of health (SDOH) as a means to mitigate barriers to health equity. Astrid serves as a board member for the User Experience Professionals’ Association (UXPA) Boston Chapter. Additionally, she is a frequent guest speaker and panelist at events such as the Connected Health conference, IA Summit, and O’Reilly’s AI Conference.